Why are we here?
Everyday; we are seeing more and more digital tools used in our daily practice.
In our personal life or in our profissional one, we see our digital fingerprint left on almost every aspect from our activities, communications up to our decision making.
But not all digital fingerprints are unique, and not all are effective; hence it is vital to remind ourselves of what truly is important to our practice and how to truly plan and use the vast and rapidly innovative world of the digital world to truly leaves
a unique and clear fingerprint that affects and changes behaviours.
Marketers need to reconsider influences that affect their customers. The training day will cover critical dimensions of modern digital marketing. Topics include how to build a digital marketing strategy, how to select and adapt digital platforms and techniques for your audience profile, and how to build an effective digital campaign. You will learn how to use digital marketing tools that best fits your industry challenges and boosts its opportunities.
Meet your speakers
A selected team that has over 40 years between them in the digital marketing field
Ahmed
Sammy
Digital Marketing
Ahmed Sammy helps businesses to unlock growth potential, accelerate results and sustain success with the right Digital Marketing Strategy. Helped companies lead in the evolving marketing landscape. Restructuring marketing teams, generating sales leads, analyzing data insights, and build organic, inbound digital marketing strategies.Training is his passion training hundreds of people different aspects of Digital Marketing through seminars and workshops; I also trained many of our clients' teams to get up to speed on digital marketing.
Mohammed
Mohsen
Communication Strategy
Bringing in more than 12 years of professional experience in communication strategy in Pharmaceutical industry. A pioneer in the industry of communication in MENA, GCC and Levant, Now Mohamed is the regional communication digital director at InterMark Network
Karim
Hedwan
Social Media
Karim has been a Social Media Savvy since 2014, Developing and implementing fully-fledged digital media plans and strategies including Search Marketing SEO/SEM, Display & Video Advertising, Mobile Marketing, E-Mail Marketing and Social Media Content & Advertising for leading brands such as: Vodafone, IKEA, MARS, GSK, Siemens, Mountain View, Edita, BanqueMisrand more.Karim also worked as an instructor, at MisrInternational University teaching the basics of digital to undergraduate students. Karim is now the Regional Digital Media Lead at InterMark Network.
Lectures of Interest
The Digital Transformation
By Ahmed Sammy
10:00 am - 11:00 am
How digital marketing works and what are the available tools to utilize?
By Karim Hedwan
11:30 am - 12:30 pm
How to create an effective multichannel marketing approach
By Mohammed Mohsen
01:30 pm - 02:45 pm
